Anime characters are notorious for having a clean even skin tone.
To get this effect is similar to applying regular make-up. Start with a clean face.
Apply a facial moisturizer across the entire face and neck. If the skin is oily or the make-up will be worn for a long time, put on a small amount of primer first.
Apply liquid foundation evenly over the face and the neck. Be sure to blend it in at the hairline. If there are very apparent blemishes consider adding some concealer before applying the foundation. Foundation can be applied with a brush, a sponge or with the hands. Try them out and choose which option works best.
The next step is powder. Apply a powder of the same shade with a wide loose brush, like a kabuki brush. Blend a light layer of powder overtop the foundation.
Pay special attention to the characteristics of their face. Most young characters have no definition on the face, meaning they do not have a pronounced jaw or high cheekbones. In that case contouring will not be needed.
If the character is mature consider defining the cheekbones by adding a slightly darker toned powder under the ball of the cheekbone and a highlighting shade atop the cheekbone.
When cosplaying female characters, use a light or nude shade gloss for the lips. Other than characters who wear lipstick, their lips often have a shine.
When cosplaying a male character consider wearing a nude shade of lipstick or applying foundation on the lips. Be sure to moisturize them before applying foundation because it may dry them out. Notice how the majority of male anime characters have no colour to their lips. Less colour gives the face a surreal appearance.
The eyes are often the defining part of any character. To get the defined lash, add a thin line of black eyeliner along the lash line. Also apply some black mascara because most anime characters have black lashes that do not match their hair colour. This may be all that’s needed for a male cosplay.
Female character often have big eyes, to get this effect wear little eyeliner, since eyeliner make the eyes look smaller. Put more emphasis on mascara instead. A pair of false lashes will greatly enlarge the eyes.
Antagonists often have small beady eyes. Apply a thicker layer of black eyeliner and add points to the edges of the eye for a sharp look.
The eyebrows are often forgotten in the fray of dressing up in a costume. Be sure to match the eyebrows to the wig colour. If one’s natural eyebrow colour is light or the hairs are thin, then draw over them with an eyeliner that matches the wig. For darker and thicker eyebrows use eyeliner and a mascara of a matching colour.
Also think about tweezing the eyebrows to resemble the character. If the change is too drastic then eyebrow plastic, also known as eyebrow wax, may be the solution. Eyebrow plastic can be applied onto the eyebrows to hide them. It can be bought at costume stores. After it is applied conceal it with flesh toned make-up. Then draw on a new pair of eyebrows or apply false ones in any colour.